Hi, you’re listening to Terry Telford. We’re extremely lucky to have Tom Olson with us today. Tom is the former COO of Aesop Marketing, which is Mark Joyner’s former company. Mark let that go a couple of years ago. At the end of Aesop Marketing, Mark put together a farewell package. Tom was an integral part of putting together that whole farewell package. After that part, Tom began in the management team of Wal-Mart. He has since left that position and is back on the Internet as part of his next career move. He has designed a spam-free e-mail system.
So, first of all, I’d like to say thank you very much for being with us today, Tom.
Thank you, Terry, for having me.
Quite a pleasure. Maybe you can just give us some more details about what happened after Aesop marketing on a personal level. What stages have you gone through to get to where you are today?
The last day of Aesop marketing that we were at the office, we were liquidating some assets, so some things were getting carried off. At that point, I had in my head that I was going to be the next Internet guru. I had quite a few things in place. I have an amazing opportunity; I had just written to Joe Vitale who is one of my personal heroes and just from reading his information I know more about copywriting and sales and print and making yourself a better business person than pretty much everything else combined. That’s the amount of respect that I have for this man and his work. Not to discount Mark Joyner or Robert Collier who have also influenced me.
I had written to Joe because I had an idea for a product, which is still an absolutely valid idea that still could be great one day. I was gung-ho about doing this. I also had another idea, which was based on my research with e-mail and spam and how it works and how it doesn’t work. I had written a sales letter, which was a joint venture proposal. I put it on the Mark Joyner Farewell Package forum, which was very active at that time. There were 2,000 people who bought that package and almost everyone was on that forum at the time. Based on that one letter, I had about 400 people who were already signed up to receive my information about how they could become part of this joint venture.
At that point, I did something that I will never ever do again. I did absolutely nothing with that.
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