Landing Page Blueprint
Table of Contents
- Introduction to Landing Pages 5
- The Landing Page System 6
- What You Need Before Getting Started 8
- Planning Your Landing Page Theme 9
- How to Write a Landing Page that Converts 10
- Tips on Increasing Your Landing Page Conversion Rate 12
- Driving Traffic into Your Landing Page 14
- Finest Examples of Landing Pages 16
- Resource Guide 18
- Bonus! 19
Introduction to Landing Pages
Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option.
Another common word that is often used to describe the landing page, is “squeeze page” (or “lead capture page” in some circles). A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of landing page, which usually has an opt-in form in sight when the page loads.
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