How to Write a Landing Page that Converts

Landing Page Blueprint

Table of Contents

  1. Introduction to Landing Pages                                                                 5
  2. The Landing Page System                                                                         6
  3. What You Need Before Getting Started                                                  8
  4. Planning Your Landing Page Theme                                                      9
  5. How to Write a Landing Page that Converts                                         10
  6. Tips on Increasing Your Landing Page Conversion Rate                    12
  7. Driving Traffic into Your Landing Page                                                  14
  8. Finest Examples of Landing Pages                                                           16
  9. Resource Guide                                                                                           18
  10. Bonus!                                                                                                           19

Introduction to Landing Pages

Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option.

Another common word that is often used to describe the landing page, is “squeeze page” (or “lead capture page” in some circles). A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of landing page, which usually has an opt-in form in sight when the page loads.

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