100 Ways to Increase
1. Know your customers
Target your product to the correct customer base by knowing who your customers are and what their motivations are.
Create a survey to find out what motivates your customers to buy and have questions whose answers will tell you where and how to reach your target market. Do remember to offer a gift or discount for completing your survey.
3. Free information/fact sheet
Use a two-step approach to increase conversions. First, offer free business-related information to potential customers that showcases your expertise. Add these potentials into your mailing list and build a relationship with them by connecting with them often.
4. Mail special greeting cards
From your survey, you would have gotten the birthday dates of your customers. Mail special birthday greeting cards to your customers and include a coupon or special offer or tell them about your product that they should give themselves as a gift. You can duplicate this with other special occasions as well.
By teaming up with another business which is related to your product, advertising costs can be shared with that company so that you can print high-quality and larger ads more affordable. Companies that have products which complement yours are potentially great partners to work with.
6. Commitment and consistency
Studies showed that a repeated message is often well remembered. Commit to consistently send mailers to the same group of people in your target market. For advertising, do it whenever affordable.
7. Making the call
Using the phone will allow you to achieve faster results with minimal costs. Research has said that response from 100 phone calls is similar to 1000 pieces of mail. In addition, you will also generate greater input and feedback.
You will get 100 techniques like these to improve your sales.
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